National Maternity Support Foundation (NMSF)
NMSF is Jake's Charity


We are here to support you throughout your pregnancy journey and rely on your generosity to achieve our objectives as set out in our Declaration of Trust.


There are various ways to donate and any amount is welcomed, so if you are able to help, please donate here or donate by texting NMSF29 £5 to 70070

100% of all donations go towards improving maternity services.




We are proud to work in partnership with these important organisations.


We work in partnership with the RCM which is the only trade union and professional organisation run by midwives for midwives. It is the voice of midwifery, providing excellence in professional leadership, education, influence and representation for and on behalf of midwives. Midwives magazine can be viewed here 

The Bereavement Care Network is a free online resource involving 10 organisations, for professionals who provide, or have an interest in, bereavement care for parents whose baby dies. The Bereavement Care Network aims to enhance the knowledge, insight and understanding of professionals around bereavement and bereavement care following a pregnancy loss or the death of a baby. It enables professionals to share best practice, exchange ideas, share experiences, ask questions and seek informal peer support. The Bereavement Care Network supports professionals to deliver the best possible bereavement care by keeping users informed of relevant developments, research and resources. Register to join the Bereavement Care Network.


We are delighted to have the support of the Royal College of Obstetricians and Gynaecologists (RCOG), the professional leadership body for consultants and trainees in obstetrics and gynaecology. RCOG’s principal objectives as stated in their Charter, are: "The encouragement of the study and the advancement of the science and practice of obstetrics and gynaecology". Some of the specific aims of RCOG are: to improve and maintain standards in the practice of obstetrics and gynaecology for the benefit of the public; and to produce evidence-based clinical guidelines, scientific opinion papers and patient information. For more information go to the RCOG website 


Sands works to support bereaved parents and families, and to press for improvements in care during pregnancy and when a baby has died. We work closely with Sands helping to make the necessary changes to the maternity healthcare system.

MAMA Academy is a UK registered charity aiming to help babies arrive safely. We empower expectant mums on how to keep healthy and when to call their maternity unit for advice. We also support midwives by keeping them up to date with current research & guidelines. Our website is accredited by the Royal College of Midwives for professionals.


We are delighted to support the work of Bliss, the special care baby charity, which provides vital support and care to premature and sick babies and their families across the UK. For more information go to the
Bliss website 

The Child Bereavement UK  provides specialised support, information and training to all those affected when a baby or child dies, or when a child is bereaved. By learning continuously from children and parents, CBC leads the way in improving the quality of care offered by professionals to such families, both in the immediate crisis and in the time following the death of someone important in their lives. They provide a wide range of training courses and award-winning resources for families and for professionals from the NHS, emergency services, schools, social care and the voluntary sector. Their dedicated Support and Information Service - including website with an interactive family forum, national confidential Support and Information Line on 01494 568900 and Buckinghamshire based Family Bereavement Support Service - provides help and guidance for families and professionals.


KICKS COUNT™ want to empower Mums with knowledge and confidence during their pregnancy. We want to encourage Mums to work with their Midwives and healthcare providers to promote a healthy outcome. Empowering every Mum with the confidence to call for advice if she is ever worried at all and be confident that she will receive the best advice and monitoring from her healthcare provider. We aim to ensure Mums are aware of their health and wellbeing throughout their pregnancy enabling them to provide thier healthcare provider with accurate and specific information to assist them with an efficient, prompt support and quality of care. Ensuring Mums also know the importance of monitoring their baby’s movements and offering Mums information to enable her to make INFORMED choices. Watch their latest video here

Our aim  

The role of Cruse is to offer support, advice and information following bereavement. Our service is confidential and free.
Clients come to Cruse because someone they love has died and they need someone who will listen and help them cope with their pain and grief. This support is usually offered in the Client’s home, or occasionally, in school; in a children’s centre or in a group setting. We offer emotional and psychological support - sometimes with a little practical help. This enables our Clients to regain some control over their lives.
Cruse helps our Clients to deal with:
· Losses of many kinds. For example, traumatic deaths, age related deaths, suicide, terminal illnesses and accidents
· The loss of anyone close. For example family, friends, teachers, colleagues or school friends
· Loss over any period of time – recent or not
· Losses that happen in any location
Cruse – throughout the UK
Across the UK, in 2010, Cruse responded to nearly 100,000 requests for assistance; it helped 32,700 bereaved people through face-to-face support. This figure includes 2,500 children and young people under the age of 18. Our 5,000 volunteers gave well over half a million hours of their time to their work with bereaved people.
At Cruse we are:
· Responsive – we respond promptly and personally to the individuals’ experience of grief and recognise there is no ‘normal’ or ‘right way’ to grieve.
· Compassionate – we empathise with our clients’ feelings, care about their grief and work with them to alleviate their distress.
· Respectful – we treat our staff and volunteers with respect, appreciate their contributions and value their diversity.
· Supportive we listen to bereaved people learn from their experience and work to promote their needs.
· Innovative we take pride in our professionalism and aim to develop, promote and lead the best practice of bereavement care.
Cruse is a member of the British Association of Counsellors and Psychotherapists and follows the rigorous code of ethics set out by that organisation. The welfare services that Cruse provides, particularly via its telephone helpline, have also been awarded a Quality Mark by Community Legal Advice.
Cruse Bereavement Care Hertfordshire has worked with adults across the whole of Hertfordshire for 10 years. We have a team of 76 volunteers who give their time free of charge. A number of our team are also trained counsellors, or training on counselling courses; this enables us to provide additional support and counselling to those who may have more complex needs following their bereavement.
Following requests for help for children and young people we set up a separate service for this group. This has been developing over the past two years and we now have a team of 12 Herts based volunteers who work on this project. We also have a bespoke website for kids. This can be found at The RD4U website features helpful information and an interactive message board for sharing stories and supporting other kids and young people in a similar situation.
If someone feels as if they would like to talk to Cruse they simply need to call the national daytime helpline (0844 477 9400) or their local 24 hour answer phone helpline (numbers here). People may also be directed to Cruse by their GP, health worker, school or other interested party. However, as Cruse will want to speak directly to the person seeking support we recommend that the potential Client makes the first call.

Every hour of time given by a volunteer helps a child or adult face the future knowing that they are not alone.


Was established in 1998 to provide support to parents and relatives who have experienced the death of a baby during pregnancy, at, or just after birth. This includes miscarriage, stillbirth and foetal abnormality. Over the years the charity has evolved to help many families and friends through such devastating times.

SPRING is run by a core group of twelve members – a unique combination of bereaved parents and caring, committed professionals – all of whom are passionate about SPRING and matters surrounding baby loss. We are based at St. Mary’s Maternity Unit at Poole Hospital (Registered Charity Number 1058808) and cover Bournemouth, Poole and surrounding areas.

The aim of SPRING is to support through grief at the point of loss, delivery and beyond. SPRING works closely with medical professionals to help provide a high level of care to bereaved families, alongside regular NHS services. The SPRING Suite at St. Mary’s Maternity Unit is funded by SPRING and provides a private environment for families experiencing problems during pregnancy. This facility was opened in 2002 and has proved to be an invaluable resource.

Our professional specialist counselling service provides confidential individual counselling and trained facilitators provide monthly open support meetings. SPRING’s aim for the future is to arrange Befriender Training for parents and professionals who wish to draw upon their skills and experiences to help create a wider area of support in the community.


Petals is a charity based in Cambridge that provides a specialist counselling service for parent who suffer stillbirth, neonatal death, miscarriage, poor foetal diagnosis in pregnancy, or other related trauma related to pregnancy. Based in Addenbrookes Hospital, this service is run by accredited counsellors, and provided free of charge.

Tel: 0300 688 0068

Counselling Directory is a confidential service that encourages those in distress to seek help. The Directory contains information on many different types of distress, as well as articles, news and events. To ensure the professionalism of their website, all counsellors have provided qualifications and insurance cover or proof of membership with a professional body.

Tel: 0844 803 0240 mantra of “Savings That Matter” stems from our belief that car insurance needn’t be made a ‘joke’ through the use of soft toy giveaways or annoying singing adverts. We wholly believe that by doing something for charity, this is the NEW wave of car insurance comparison sites, and we stand by this. That’s why we GUARANTEE to donate £10 to NMSF with every car insurance policy taken out through

When we first came up with the idea of helping charities whilst delivering a great car insurance comparison site, we were sure there was nothing else like it on the web. We’ve all seen the gimmicky adverts for car insurance comparison sites, but we wanted to be so much more. The Monkey mission evolved to become a caring and sharing site which encourages drivers to choose a car insurance policy through Monkey so we can donate to some of the charities most in need.

NMSF is not responsible for any of the content on external websites